Saga Bloom could be described as the epitome of an independent artist. In a world where people are blindly running after trends Saga has remained faithful to her own vision. Instead of following the latest hypes in the music industry she is determined to make for her own liking. This persistence has created a unique combination of pop melodies, contemporary electro beats, national folk chants and poetry. Her recently released debut album ââ¬ÅEnlightenmentââ¬Â portrays the best of Sagaââ¬â¢s work which is a production from her own indie record label Deluxe Recordings.

Since moving to Amsterdam in 1999 this Northern-European artist has became an award-winning singer/songwriter, a confident performer in Amsterdamââ¬â¢s finest club venues, a professional in studio productions and a business analyst who took her passion for music one step further by starting up her own record label. Having worked as a session singer ever since 16 years of age in her native Finland Saga begun to write songs seriously after her move to Holland. An audition to WaterlandMusic brought her meet producer Joachim Vermeulen Windsant and the advertisement ââ¬Åsinger wantedââ¬Â turned into a collaboration which is still thriving today. With their productions Saga has performed frequently in Amsterdam (Supper Club, the Mansion) and taken part to several vocal contests always positioning within the Top10 (Diesel-U-music, Vocalisten NL). Finally in 2005 Sagaââ¬â¢s song ââ¬ÅLove does not equal successââ¬Â got her to win a MMM-award and was proof not only of her vocal skills, but also lyrical and melody composition talent.

In October 2006 Saga released her debut single ââ¬ÅLike a Queenââ¬Â under the affiliate Saga Deluxe. This energetic electro track portrayed Saga as a Barbarella-like-space traveller in the music video and its humorous vibe gained popularity to Saga not only locally, but across Europe as well. After successful promotional campaigns in UK and Germany Saga took some time off and finally in April 2008 released her full play debut album ââ¬ÅEnlightenmentââ¬Â. The album speaks about Sagaââ¬â¢s journey into finding enlightenment through music. Through hard times and happy moments music has been the thin red line in her life to keep it all together and having such ultimate comfort feels like spiritual enlightenment. Autumn 2008 will introduce an internet promo for ââ¬ÅIââ¬â¢ll always have Parisââ¬Â and a single release for ââ¬ÅFly Awayââ¬Â.

Enlightenment also presents Sagaââ¬â¢s other producing partner a Frenchman Alexandre Verrier a.k.a Geonaute and features a renowned Maryland, US based MC Substantial. In a way the album can be seen as a portfolio of Sagaââ¬â¢s working methods; being the executive producer who collaborates cross boarders and picks up the best of productions. More collaborations with MCââ¬â¢s in local Amsterdam and DJââ¬â¢s from US are currently under progress and Saga hopes to start recording on her second album shortly. The main catalyst in her life is passion for music and she thinks money should never be the initiate into creating it. Having said so, this adamant label CEO and a devoted singer-songwriter will never seize to make music, no matter the size of the success.

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