Turning Your Fans on to Other Artists
If you're longing for a more supportive environment to introduce your music into, why not do the best you can do to create and nurture this type of environment? When you do what you can to build a positive atmosphere to share music, it's only natural that this same energy will come back to you, so ready to get started? Think of it as the Golden Rule of Music Marketing... basically, treat others' music the way you'd like others to treat yours. If you just heard a local band's record and were impressed by it, why not blog about it? Fans love updates, and they'll appreciate the tips about local music they should check out. And, more importantly, you'll come across as generous and accommodating-- not so obsessed with marketing your own music that you don't have time to appreciate someone else's.
Professionally, bands will start to hear through the grapevine that you're the one that's been sending all these new fans their way via your recommendations-- and these are the kinds of contacts and connections that help you secure a spot in the local music scene, not to mention opportunities to open up for other bands, collaborating with them musically, and getting other bands to recommend your music.
When you treat other musicians and the music they make with the same respect you'd like your own band and music to receive, you're doing your part in creating the supportive environment you want your music to exist inside.