Promo Tip: Getting Airplay for Your Music
Once your demo and press kit are intact, you're ready to make the crossover into radio. Start with the local, non-commercial radio stations in your area... these are more likely to help get your foot in the door without a record deal. When you send your demo and press kit to the radio station, include a typed page with the following:
- a list of your album's songs and the ones you consider the "top three"
- a list of songs with obscene language (for FCC censorship purposes
- the genre of your music and maybe who you sound like.
To help it to stand out from the many others, send your demo with your "one sheet" attached and your band's press kit to the music directors from your local radio stations. Even though you should have included multiple forms of contact information within your press kit, don't expect this busy person to contact you. In fact, once two weeks have passed, call or send them an email making sure they've received your demo and asking them if they've had a chance to review it and, if so, when they're planning on adding your song to their rotation. It's acceptable to send a follow-up email or phone call once a week until you've heard back. Be persistent yet polite... no one will want to play your music if you are pushy and unlikable. And if you learn they've played your demo on-air, thank them, and inform your fans via your JukeboxAlive profile so that they may call in and request it!