How To Use Grassroots Marketing to Promote Your Music
If you don't have a record deal but want to promote your music, take heart. With the internet and the help of your fans, promoting your music can be easy, fun, and inexpensive. Here are some tips to help get your music out:
1. Create a free JukeboxAlive account to post music, upcoming gigs, and other information about you and your music. Make as many friends as you can, and encourage fans to add your songs and montages to their profiles.
2. Record a demo CD and hire a copying company to mass produce them. This is the more inexpensive option, so you'll be able to sell your CDs for a profit or be able to give them away more freely.
3. Check in your community for opportunities to perform for large audiences. Community events, grassroots movements, and family festivals (if your music would be appropriate) are all great ideas. You'll likely have to play for free, but think of the audience you'll reach. And you'll often have an opportunity to sell demo CDs and merchandise. Recruit friends to pass out cards before, during, and after your gig with your band name, contact information, JukeboxAlive profile address and website information.
4. If your city has a local arts and music newspaper or magazine send in your CD--these types of publications usually exist to support the local art scene, and often provide free media marketing by writing reviews of local artists' work.
4. Send your demo to public and local area stations to try and get some free airplay with premium services that include electronic press kits. These are generated from the content you add to your profile - to include music tracks, video, and montages.
Using grassroots marketing to promote your music takes a little creativity, but recruit family and friends for help and ideas. Think of it as an adventure and imagine all the ways your hard work can pay off!